Wise Design is a digital design studio focused on deeply understanding users to create products that meet their needs, and exceed expectations.
Our story
Founded in Seattle by Becca Selah, a designer with over a decade of experience building and scaling products at startups, Big Tech, and everything in between. After seeing too many product decisions driven by internal opinions rather than real user needs, she quit her job at Amazon, commandeered a spare bedroom, and set out to change that.
How we can help
Research
Design
Product audits
Education & training
Emotional support
We’d love to hear about your design needs—or just connect.
