We help companies design products for older adults.
Letter from our founder
Tech is supposed to make aging easier. But often, it does the opposite.
I’ve seen it firsthand after a decade in design at Big Tech and startups. Confusing interfaces, tiny buttons, and manipulative design patterns turn helpful tools into daily frustrations—especially for older adults and their caregivers. These barriers make it harder to stay connected, maintain independence, and manage health.
I started Wise Design to change that.
We design products with aging in mind—for our parents, our loved ones, and our future selves.
Our philosophy is simple: when a product works well for older adults, it works better for everyone.
Let’s design a better future, together.
Becca Selah
Founder, Wise Design
How we can help
01
Research & Design
We dive deep into understanding your users and their needs, crafting intuitive, user-centered designs that solve real problems and make a meaningful impact.
02
Product audit & testing
We evaluate your product’s usability and effectiveness with real users, offering actionable insights for improvement.
03
Education & training
We empower your team with hands-on learning experiences to design with empathy, research, and a user-centered approach.
We’d love to hear about your design challenges—or just connect. No hard sell, pinky promise.