Vox: Older Americans are working longer. Some want to; others have to.

Feb 26

An older man works on a laptop computer, smiling. In the background is a younger woman, also on a laptop.

Older Americans are working longer than ever, with people in their 60s, 70s, and even beyond staying in the workforce. Notable figures like Joe Biden and Donald Trump, both well into their 70s and 80s, exemplify this trend.

Nearly 19 percent of Americans aged 65 and older were still working last year, almost double the rate from the late 1980s. The average retirement age has climbed to 62 from 59 in the early 2000s, and older people are also putting in more hours than they used to.

Whether people are working longer out of necessity, choice, or a combination of both, this trend highlights the crucial need to test your products with older adults.

Traditionally, many B2B products overlooked this demographic, but now it's essential to engage with older workers to ensure they can perform their jobs effectively and sustain their livelihoods.

Vox: Older Americans are working longer. Some want to; others have to.

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